Imagine living 50 years ago. You’re walking down the street when a random stranger comes up to you and tells you, “Hey, you! Can you believe that in 50 years we’ll have smartwatches? Golly, I sure can’t. These watches will be the size of regular watches, but they’ll be more powerful than most computers today! I, for one, cannot wait. That’s the future.”
You, like most, would probably humor them and say something along the lines of “Yeah, it’s incredible, huh?” But then as you walk away you’ll mutter under your breath, “Yeah, right. Watches that small and that powerful? Nope. That simply can’t be true.”
Well, guess what? They were right.
Before we move forward, let’s rewind a little bit because before we had the smartwatch, we had the smartphone.
Apart from Apple and smartwatches, we also have Fitbit, one of the bigger brands in fitness trackers, a derivative of the smartwatch. Fitness trackers held the spotlight for a hot second, but smartwatches made their comeback as the technology that goes into fitness trackers (GPS, pulse tracking, etc.) became easier and less expensive to create. Smartwatches soon came to integrate the same capabilities as fitness trackers, and brands like Fitbit had to adapt.
You, like most, would probably humor them and say something along the lines of “Yeah, it’s incredible, huh?” But then as you walk away you’ll mutter under your breath, “Yeah, right. Watches that small and that powerful? Nope. That simply can’t be true.”
Well, guess what? They were right.
Evolution of Smart Watches
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| source: www.digitaltrends.com |
The smartwatch has been around for a while. While some think that Apple’s Apple Watch debut in April 2015 was the first player in the smartwatch market, they are actually mistaken. As a matter of fact, if you were around in the 80s, you might be familiar with Nelsonic and their many game watches. Sure, they weren’t as advanced as smartwatches today, but you can’t arrive at the car without the wheel.
Today, the smartwatch industry is growing and poised to keep on growing for years to come. And why shouldn’t it? Straight out of science fiction, we’ve been envisioning wearable technology, smartwatches and what they entail for years. While some believed that the natural evolution of traditional mechanical and digital watches was in the direction of smartwatch technology, others weren’t so sure and believed that luxury watches were the way to go. It looks like the naysayers were wrong.Before we move forward, let’s rewind a little bit because before we had the smartwatch, we had the smartphone.
The Smartphone
When we were first introduced to smartphones, we fell in love. We loved the idea of applications and we loved having a computer that could fit in our pocket. We grew accustomed to smart technology at hand, and from that came our love for wearable technology.The Smartwatch
As far as wearable technology goes, the smartwatch has dominated the market. A recent report by Gartner on the current state of the global wearable market shows that wearable technology is set to grow 17% in 2017, and Angela McIntyre, research director at gartner, went as far as to say that "smartwatches are on pace to achieve the greatest revenue potential among all wearables through 2021, reaching $17.4 billion."Apple Watch
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| source: Apple.com |
As smartwatch technology continues to improve, we’re seeing more and more players enter the market. Apple, who currently holds nearly 33% of the market share in the smartwatch industry, is arguably one of the biggest players in the market. Apple’s most recent addition to their smartwatch family is the Apple Watch Series 3, which goes above and beyond previous versions by including LTE connectivity and the ability to work without having a phone nearby.
Apart from Apple and smartwatches, we also have Fitbit, one of the bigger brands in fitness trackers, a derivative of the smartwatch. Fitness trackers held the spotlight for a hot second, but smartwatches made their comeback as the technology that goes into fitness trackers (GPS, pulse tracking, etc.) became easier and less expensive to create. Smartwatches soon came to integrate the same capabilities as fitness trackers, and brands like Fitbit had to adapt.
Fitbit and the Ionic
To catch up with the evolution of smart watches, Fitbit recently announced the Ionic, the company’s first true smartwatch. With third-party application support and a new software platform called Fitbit OS, Fitbit is hoping to compete with Apple and make a splash in the market. To compete, Fitbit is pairing the Ionic with personalized guidance, on-device dynamic workouts, relative SpO2 sensor, industry-leading GPS, swim tracking, on-board music, contactless payments and 4+ day battery life. |
| source: www.bikerumor.com |
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