Oct 4, 2013



Smartphones are successful because of the applications they offer to their consumers. People are buying smartphones so that they can use all those useful applications which can make their life easy. On September 19, 2013 Gartner Inc. (Technology Company) said that the number of applications both free and paid will soar to 102 billion by the end of 2013.


It is surprising to see that, 2012 has seen the download of 64 billion apps. It is expected that this number will reach the sky-high of 269 billion in 2017. The revenue from mobile app will be $26 billion in 2013 with comparison to $18 billion last year. This is a very good amount considering that this sum is only coming from paid application and only 9% of the total application are paid.

The android and iOS app store are likely to rule the market with the combine share of 90 percent of global downloads by 2017. In June 2013, Apple reported that they have more then 9, 00,000 applications and google said that they have more than 1 million apps in google play store. Both stores have rich environment and very active community which is continuously developing applications for them.

Windows phone and BlackBerry are lacking behind because they don’t have a very active community which are developing applications for them aggressively. Currently these both platforms have less than 5 percent of market share and it is likely to go down in near future.

It is surprising to see that, 2012 has seen the download of 64 billion apps. It is expected that this number will reach the sky-high of 269 billion in 2017. The revenue from mobile app will be $26 billion in 2013 with comparison to $18 billion last year. This is a very good amount considering that this sum is only coming from paid application and only 9% of the total application are paid.

The android and iOS app store are likely to rule the market with the combine share of 90 percent of global downloads by 2017. In June 2013, Apple reported that they have more then 9, 00,000 applications and google said that they have more than 1 million apps in google play store. Both stores have rich environment and very active community which is continuously developing applications for them.

Windows phone and BlackBerry are lacking behind because they don’t have a very active community which are developing applications for them aggressively. Currently these both platforms have less than 5 percent of market share and it is likely to go down in near future.

Availability of free mobile applications is the major driving force behind all these numbers. Lots of useful applications are available free of cost to people who are becoming addicted to their smartphones. From the morning alarm to bed time prayers, there are application to support you. Free applications are more popular in all the segments. About 90 percent of the total applications which were downloaded in 2012 were free. This year almost 91 percent applications which are being downloaded on the mobile of the users are free.

Apple app store is offering about 60 percent application free of cost and Google play store offers about 80 percent of its application free of cost to its consumers. Users can check the rating and reviews, file size as well as comments before downloading the application on their handsets. After looking at the trend closely, we will find that most of the users opt for the application for the purpose of fun.

Gartner also alleged that in-app purchases adds up to about 11 percent of the total app store revenue. It is a figure which is likely to rise to 50 percent by 2017. An in-app acquisition occurs when a user download a game, music or any other application free of cost and then upgrade its feature by paying money to the application manager. This mechanism requires a special code to be written by the developers in order to give access to the people who have paid money for the upgrade. In-app acquisitions are a substantial percentage of Apple App Store revenue on iPhones.

In-app revenue is more successful and common because users are ready to shed some money when they are happy with the experience and convinced that the application can be very useful for them. Most of the gaming companies are also adopting this concept. However, this practice also push the developers to come-up with something which is unique and no other company has it.

We hope to see some of the amazing mobile apps, paid or free, from mobile app development companies in future which can bring more innovative solutions to simplify the life.



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