More focus on Local Search, Location-Based MarketingLocation based results is gaining utmost importance these days as Google is giving maximum weightage to those sites ranked in Google Places listing. It helps to drive maximum traffic to the site placed at local listing. So the international businesses which don’t have the existence in local search result might loose their businesses. So location-based marketing is very important in recent times. In your digital marketing strategy latest technology Solutions such as mobile coupons, custom tags and logos should be added to search results.
Technologies. More and more new devices are being launched in the market with added features of web access. So websites which appear on such mobile devices need to be optimized for that mode. As per the recent survey statistics mobile browsing is about 5% and may rise up to 15% at year end. Take one example, a consumer if searches "portable iron” he may click on the suggestion "portable iron reviews." If the business is optimized for shorter search phrases, it's time to work on longer phrases as well to make sure potential customers aren’t being missed out.