More focus on Local Search, Location-Based Marketing
Location based results is gaining utmost importance these days as Google is giving maximum weightage to those sites ranked in Google Places listing. It helps to drive maximum traffic to the site placed at local listing. So the international businesses which don’t have the existence in local search result might loose their businesses. So location-based marketing is very important in recent times. In your
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Solutions such as mobile coupons, custom tags and logos should be added to search results.